The watch maker Tag Heuer (owned by LVMH) is preparing to release a cell phone within the coming months. Tag Heuer is having a completely new phone designed for them by the French phone maker ModeLabs who make custom cell phones for various companies including MTV and Virgin Mobile. ModeLabs also makes the Elite Model Look cell phone mentioned last year. The phone is expected to be made of stainless steel and have many similarities to Tag Heuer watches. This is another attempt at the luxury phone market created and dominated by Vertu, in recent months other companies such as GoldVish and Gresso have also enter the market but have yet to make an impression.