The French fashion house Lanvin has experienced a revival since designer Alber Elbarz took control in 2004. The Rumeur perfume was originally launched in 1934 and has recently been reinterpreted for a more modern audience. Rumeur is a woody floral musk fragrance with top notes of magnolia, a heart of white rose, jasmine and orange tree blossom, the base is composed of patchouli and musk. The Lanvin Rumeur perfume is available as a perfume as well as a shower gel and body lotion.